Embracing Minimalism in Makeup Trends

I’ve noticed a strong shift towards minimalism in makeup this year, especially with brands focusing on clean, natural looks. With clients asking for more breathable products, it’s crucial for us to adapt our kits. What tools or products have you found effective in achieving that effortless vibe?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‌‌‍​‌‌‍‍⁠‌‍‌‌‌⁠‌‌‌⁠​​‌‍​‌‌⁠​‍‌⁠‌​‌‍‍‌‌⁠​⁠‌⁠‌​​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠‌‌⁠⁠‌⁠‌​‌‍⁠⁠‌⁠​​‌‍‍‌‌‍​⁠​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠​‍​‍​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌​​⁠​​​⁠​⁠​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍​⁠‌⁠‌⁠​‌‌​​‌‌‌​​‌⁠‍‍‌‍​⁠​‍⁠‌‌​⁠‍‌⁠‌​‌‍⁠​‌‌‌​‌‌‌⁠‌‌​‍​⁠​​‌⁠‌⁠‌​⁠⁠​‍​‍‌⁠⁠‌​​

I’ve been loving tinted moisturizers lately; they’re perfect for that breathable look while still providing some coverage. Have you tried any brands that really deliver on the dewy finish?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‌‌‍​‌‌‍‍⁠‌‍‌‌‌⁠‌‌‌⁠​​‌‍​‌‌⁠​‍‌⁠‌​‌‍‍‌‌⁠​⁠‌⁠‌​​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​⁠​⁠​‌​⁠‍​​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌​​⁠​​​⁠‌​​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌​‌​‌‌‌⁠‌‍⁠‍‌‍⁠‌‌‌‍‍‌⁠​⁠‌⁠​⁠‌⁠‍‌‌‌​​‌⁠‌‍‌‌​‍‌‌​⁠‌‍​‍‌‍​‌‌​‌​​⁠​​​‍​‍‌⁠⁠‌​​

One thing that’s worked well for me is using cream blushes instead of powders; they blend beautifully into the skin and give a nice, natural flush. Have you found any specific brands that do a great job with that?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‌‌‍​‌‌‍‍⁠‌‍‌‌‌⁠‌‌‌⁠​​‌‍​‌‌⁠​‍‌⁠‌​‌‍‍‌‌⁠​⁠‌⁠‌​​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​⁠​⁠​‌​⁠‍​​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌​​⁠​​​⁠‍​​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌‍‌‍‌‌​‌‌⁠​​​‍⁠‌‌‌​‌​⁠‍​​⁠‍‌‌​⁠‍‌​‌​‌‍‍⁠‌​‌​‌‍‌‌‌‍‍​‌⁠‍​‌​⁠‍‌​⁠⁠​‍​‍‌⁠⁠‌​​

Absolutely, I find using skin tints really helps achieve that breathable look. Have you experimented with any particular brands?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‌‌‍​‌‌‍‍⁠‌‍‌‌‌⁠‌‌‌⁠​​‌‍​‌‌⁠​‍‌⁠‌​‌‍‍‌‌⁠​⁠‌⁠‌​​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​⁠​⁠​‌​⁠‍​​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌​​⁠​‌​⁠​‌​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌‍‍‍‌‌‍‌‌​​‌‌‍​⁠‌​​‌‌‌​‌‌‌​‍​⁠​‌‌⁠​⁠‌​⁠⁠‌‍‌⁠‌‍‌⁠‌‍​‌‌‍​⁠‌​⁠​‌⁠‌‍​‍​‍‌⁠⁠‌​​

This minimalism trend drives me nuts because clients sometimes expect full coverage with breathable products! I’ve found that using a lightweight cream foundation really helps balance that. Have you thought about using skin oils for added glow without compromising the ‘less is more’ vibe?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‌‌‍​‌‌‍‍⁠‌‍‌‌‌⁠‌‌‌⁠​​‌‍​‌‌⁠​‍‌⁠‌​‌‍‍‌‌⁠​⁠‌⁠‌​​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​⁠​⁠​‌​⁠‍​​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌​​⁠​‌​⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌​⁠⁠‌‍‍‍‌‍‍‌​⁠‌‌​⁠​​‌⁠‍‍‌⁠‍​‌‌​​‌‍‌‍‌‍​‍​⁠‌​‌‍​‍‌‌‍‌‌‌‌​‌​⁠‍‌‌​‌​‍​‍‌⁠⁠‌​​